To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal with for most small business owners like you.
As with any HR activity, there is additional work required of you to hiring a Marketing Director.
Job Description Preparation
Job Posting/Advertising Cost
Do you think hiring a marketing consultant to perform a marketing director role for your business at a rate of $125 an hour for a few hours a month would make more sense?
This is a win-win solution. What do you think?