Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to. 1. Your prospective customers look online before buying! Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out! 2. It works! Thirty-three percent of mobile users have purchased from a different brand after seeing advertisements on their mobile devices. So if your website is not mobile-friendly, you’re losing 33% of buyers! 3. It levels the playing field. If you are a small or medium-sized business, you can take on much larger competitors. To the online shopper, the size of a business is not that important online. If they see you as a business that provides better value, then that is all that matters. 4. It’s cost-effective. You do not have money to waste. Wouldn’t it be great if every lead who viewed your product or service was a serious buyer looking to purchase? With digital marketing, all your potential customers are targeted and looking for your product or service. Google states a 2.8 times higher revenue growth for companies that use digital marketing techniques. 5. Track potential customers. You can track customers from the first interaction. Imagine if you could follow your potential customers around and keep promoting your product. Digital marketing will do that for you.
To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal with for most small business owners like you. As with any HR activity, there is additional work required of you to hiring a Marketing Director. Job Description Preparation Job Posting/Advertising Cost Interviewing Background Checks Qualification/Certification Checks Evaluation Employment Agreements Onboarding Training Do you think hiring a marketing consultant to perform a marketing director role for your business at a rate of $125 an hour for a few hours a month would make more sense? This is a win-win solution. What do you think? Contact us to learn more