If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business. Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach. The SEO industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind. Here are 3 key things that the best SEO providers do for the businesses they serve. 1. Top providers perform SEO audits. SEO audits document baseline performance and analyze the impact and quality of previous work to ensure continued success. 2. Good providers provide SEO blueprints. SEO Blueprints lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide SEO strategy recommendations, and provide a backup plan in case things don’t go as well as they should. 3. The best providers maintain ongoing SEO monitoring and consultation. Providing ongoing monitoring and consultation ensures that your campaign is performing successfully and that you are seeing the desired results. Here at Interactive Media Group, we do all three. Contact us to learn more, or leave a comment or questions below. Our experts are here to help you!
What is it? Remarketing is a type of online advertising that allows you to recapture the interest of a customer who has previously visited your website. After someone visits your website, remarketing allows you to follow them around as they continue to browse and then position your ads right in front of them! That’s a very effective marketing technique! Five Benefits of Remarketing: 1. It provides a high return on investment. Costs for remarketing have reduced considerably in the last few years. 2. It is a very efficient and cost-effective method for small businesses with a tighter budget. 3. It continually reinforces your service or product to a likely buyer you know is interested. 4. It is a brand awareness tool as it keeps your brand in front of a potential buyer’s mind. 5. You can measure the effectiveness of your remarketing, so there are no surprises. You will receive reports on how your campaigns are performing, where your ads are popping up and what price you are paying. Contact us at email@example.com if you want to learn more about Remarketing. https://support.google.com/adwords/answer/2453998?hl=en
It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too. But what about YouTube? With over 30 million daily viewers, YouTube can help you grow your business and expand your customer base. Businesses of all sizes are turning to video marketing as a crucial strategy for customer engagement. And since 6 out of 10 people prefer online video platforms to live TV, it’s no surprise that YouTube reaches more 18-34 and 18-49 year-olds than any cable network! And YouTube users are watching on the go: More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts 40 minutes! Are you getting visibility like that? With a YouTube channel for your business, you can! Unsure how to use YouTube to your advantage? Here are some ideas to get you started: 1. How-to Videos or Tutorials 2. Customer Testimonials 3. Product-in-Action Videos (Demo Videos) 4. Product Spotlights or Special Offers 5. Product Comparisons 6. Behind-the-Scenes Videos 7. Contests New to video marketing? Want to make sure you’re getting the most from YouTube? We can help! Contact us at firstname.lastname@example.org to learn more about utilizing YouTube.
A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents. Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%. 72% of B2C marketers project an increased Facebook usage more than their B2B counterparts at 63%. Are you actively promoting your business on Facebook?
Here at Interactive Media Group, we want to make sure your business looks irresistible online. Our experts have compiled a list of 4 warning signs that your website might need a total redesign. 1. Your site takes more than 3 seconds to load If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey from Akamai, 49-percent of consumers expect a site to load in two seconds or less. Testing the speed of your website is easy. Open your website on multiple devices such as phones, tablets, and desktop computers to check the speed. 2. Some of the features or content do not display properly Check your website regularly to make sure logos, photos, and outside links are working properly. 3. Your site is difficult to view and navigate on mobile Check to make sure your website is usable on a wide range of mobile devices. The last thing you want is to lose a potential customer because your website is not responsive. 4. You’re Not Seeing Any Business Results. Is your website bringing in leads and sales? If not, then it is definitely time to consider a redesign. If one or more of these 4 warning signs apply to your website, give us a call today and let our experts help you create the best version of your website. 619-520-5042 email@example.com