Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business. But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision. While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus. What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation. It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products. Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product or service? It’s essential for potential customers to know that others have used your business and had a good experience doing so, giving your business a reputation of trustworthiness. Reputation marketing today is a must. How do you get these positive reviews for your business and strengthen your reputation? There are many ways and we’d be glad to help. Reach out to us at email@example.com. Israel Farrer Interactive Media Group
Your Customer’s Journey goes through these stages: Awareness, Interest, Desire, and Action. There’s no telling how long they stay in one stage before jumping to the next. Sometimes the progress takes months, and others the jump is almost immediate. Many websites concentrate on the ‘Awareness’ and ‘Interest’ stage without signals toward a purchase while others focus on the ‘Action’ stage without providing sufficient information. Interactive Media Group ensures that your website speaks to your visitor relative to their stage in the buying process. Does your website’s navigation and content address all of the needs of your potential customers in every step of their journey? Navigational cues such as menu buttons, bread crumbs, overview of next steps, suggested readings, and calls-to-action must guide your visitors from whatever buying stage they are in and on whatever page and content they are currently on to the next logical and intuitive step. This strategy requires a deep understanding of your customer, what they need and how you meet that need. This means knowing what information in certain media formats they need to absorb to learn more about your offerings in a way that will resonate with their motivation to buy. This strategy also requires getting rid of all possible barriers to buying, making the actual purchase process as smooth and satisfying as possible. Contact me at firstname.lastname@example.org to learn how I can help you fix your website. Israel Farrer email@example.com
Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? And, where should you start? One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share. Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good. For the business to business type (B2B), LinkedIn is your best bet. As you may already know as a LinkedIn user, this platform has 500 million users across 200 countries, according to Fortune. If you’ve already explored these options, don’t worry! There are many more to choose from, each with their own strengths. In addition to Facebook and LinkedIn, social media marketing options (which get your business in front of their impressive user bases) include Twitter, YouTube, Instagram, Pinterest, and Snapchat. Search advertising platforms get your business priority placements whenever someone makes a search. While Google AdWords is the leader in search advertising, Bing Ads is also a strong option. The widely used pricing model in search advertising is CPC (cost-per-click), where you only pay when your ad gets clicked. The third main type of platform is display advertising. Google’s DoubleClick Media and Yahoo’s BrightRoll are two of many that fall into this category which provides ad placements across their networks of publishers. There are many options and variables to consider. Feeling overwhelmed? We can help! Contact us today.
Does your website have a blog? Are you blogging? 1. Companies that use blogs receive 67% more leads than companies who don’t! 2. Twenty-three percent of Internet time is spent on blogs and social networks, so you need to be blogging! 3. Businesses that blog get more visitors to their website (average of 55% more website visitors) 4. Almost half of the companies in the US use blogs to marketing their product/services because it works! 5. If you blog 16 to 20 times in a 30-day period, you will generate nearly 3 times as many leads as those businesses who do not blog. We didn’t make this up. Here’s the report: http://cdn2.hubspot.net/hub/53/file-13221878-pdf/docs/ebooks/lead-generation-lessons-from-4000-businesses.pdf
SEO is the process of improving the visibility (ranking) of a website on Google using Google-friendly elements and techniques. Consider these facts: 1. Ninety-nine percent of customers looking for your services never scroll past the first page of search results. That means your business goal should be to appear on page one of the search results. That’s the aim of SEO. 2. Click-throughs to your business following natural searches (SEO) have a 14.6% buy rate vs. direct mail or print advertising which have a 1.7% close rate. You may wish to consider switching your spending! 3. Ninety-one percent of internet users who are looking for services to buy use natural search results. SEO! 4. Seventy-two percent of customers who did a local search for a business visited a store within 5 miles of their home. Do local customers see your business when they are looking for your service? 5. By the way… Google accounts for over 76% of all worldwide searches. So you have to be seen on Google! Here’s more: 6. 58% of customers search for local businesses every day. 7. 89% search for local business at least once a week or more. Is your business address appearing in front of your local customers? 8. 86% of local customers look up a local business on Google maps. Are you listed there? 9. 76% of local searches result in a phone call. 10. A massive 72% of customers who did a local search for a business visited a store within 5 miles of their home. If you are not using SEO and would like to learn more… feel free to contact us: firstname.lastname@example.org.